10+ years of design experience.
Strategy first. Every surface after.

Brand systems, environmental design, and creative direction for hospitality, entertainment, and corporate clients.

Trusted by

Compass Group Canada • York University • Dalhousie University • Liberty Entertainment Group • Sarnia Arena • Chestnut Park Real Estate

Selected Work

York U Eats mobile app interface design

YORK U HOSPITALITY BRAND & MOBILE APP

Complete brand identity and mobile ordering platform serving 55,000+ students across 70+ dining locations. Won competitive RFP.

Brand Identity · Mobile App Design · 2022

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Dalhousie University multi-venue hospitality brand system

DALHOUSIE U HOSPITALITY BRAND SYSTEM

Enterprise-scale brand architecture for a $180M contract bid. 13+ unified location brands across 5 dining halls and 8+ cafés on 2 campuses. Sole creative on the project.

Brand Architecture · Multi-Venue System · 2025

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Sarnia Arena premium suite environmental design

SARNIA ARENA ENVIRONMENTAL DESIGN

Full venue rebrand with wayfinding system, environmental graphics, and lighting specifications. Delivered in two weeks, concept to print. Now under construction.

Environmental Design · Wayfinding · 2025

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Liberty Entertainment Group logo design

LIBERTY ENTERTAINMENT GROUP LOGO

Logo evolution for 500K+ sq ft hospitality operator serving 1.75M guests annually across 9 landmark Toronto venues.

Brand Identity · Logo Design · 2024

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VOLTA
ENERGY

VOLTA ENERGY — EV CHARGING NETWORK

Full brand identity for a consumer EV charging startup. Strategy, visual system, app UI, station design, and launch collateral.

Brand Identity · Product Design · 2024

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Client Feedback

Justin possesses many qualities that would benefit any organization. Justin is quick to build relationships with many stakeholders internally and externally. He is committed to excellence and supports his team in achieving our common goals. Justin’s maturity, professionalism and optimism are attributes that will continue to drive and support his success throughout the years.

Jenny Bates, Director of Marketing / Compass Group Canada

Two weeks. That’s all it took for the full arena rebrand. Eight zones, wayfinding, lighting specs, all print-ready. We’re building it out now exactly as he designed it. I didn’t think that timeline was realistic until he delivered.

Mike Burrell, General Manager / Sarnia Arena

Justin is exceptional to work with! He is professional, outstanding at his jobs and always has a positive attitude to work with. I’ve been working with Justin for years and I couldn’t imagine working with anyone else when it comes to my design needs, he always exceeds all of my expectations.

James Warren, Sales Representative / Chestnut Park Real Estate

We were a brand new initiative and Justin treated us like a big client. The logo and brand he built gave us instant credibility with donors. I still get compliments on it.

Everett Dejong, Founder / One Bench One Tree

I turn weeks of work into days.

I use AI to handle production work like mockups, variations, and asset generation so I can focus on the strategy and systems thinking that actually matters. Here’s what that looks like in practice.

Traditional Agency

Discovery & research: 1–2 weeks
Concept development: 2–3 weeks
Refinement & delivery: 1–2 weeks
Total: 4–6 weeks

My Approach

Research + AI-assisted concept exploration: 3 days
Full system design with specifications: 7 days
Client-ready deliverables: 4 days
Total: 2 weeks